To succeed at Search Engine Optimization (SEO) or AdWords, you need to know your keywords! You must ‘fish where the fish are.’ In this fun, free video tutorial, Jason McDonald explains how to use the external (free) Google Keyword Tool. (For free class materials go to http://jm-seo.org/31). You can use this nifty keyword tool to research your SEO and/or AdWords keyword list, search for keyword suggestions, and even estimate the search keyword volume and value of the keywords that your customers use. Understanding the SEO keyword tool is a must to succeed at SEO or AdWords.