The most important SEO things to consider are:

1. The Title Tag. This is usually the Article title. Keywords here will be considered the most important.

2. The Header 1 Tag. Keywords in the Header 1 tag are considered above other page content.

3. The Header 2-6 Tags. Keywords in the sub header tags are considered important for indexing.

4. Paragraphs. Keywords in the text of paragraphs are considered when indexing a page, but not as much as the header or title tags.

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