What keywords do customers put into Google that actually result in a landing on your website? In this brief tutorial, Jason McDonald explains how to discover your SEO keywords in Google Analytics and in Webmaster tools. (Free course materials at http://jm-seo.org/37). Moreover, you can drill down into keywords to use keywords in both Google Analytics and in Webmaster tools as a 24/7 customer survey. Learn what keywords customers use and improve your SEO!